# About Sanatna Initiative

Last updated: 2026-07-04

Sanatna Initiative is Oman's institutional bridge for a sustainable culinary economy, connecting hospitality buyers, food manufacturers, academic innovators, and Omani culinary talent.

Sanatna exists to connect Omani food manufacturers, hospitality buyers, academic innovators, and culinary talent into a sustainable food and hospitality ecosystem aligned with Oman Vision 2040.

## Model

- Factory-to-menu optimisation
- In-Country Value (ICV) procurement support
- Food security and local manufacturing support
- Tourism and hospitality growth
- Youth empowerment and innovation